OUR STORY

Founded in 1975, Sedex Asia is an international company that specializes in designing and manufacturing contemporary indoor and outdoor furniture. Our company mission is to deliver products that are crafted with care, built to last, and stylishly innovative. Built with attention to detail, each piece is handcrafted with renowned outdoor synthetic fiber Hularo®TM, creating durable pieces with luxurious comfort. Our 10-year warranty is a proof of excellence and a promise of exceptional customer service. We want to bring you comfort not only through our furniture, but with our trust and loyalty.
Let us weave your comfort.

MEET THE FOUNDER

WERNER ROSENDAHL

Over 60 Years of Experience

Werner Rosendahl is a pioneer in the furniture business. Before founding Sedex Asia in 1975, he traveled and worked in Germany, Italy, and the United States, learning the art of furniture. His travels led him to Southeast Asia where he discovered a new kind of outdoor woven furniture. He then revolutionized the outdoor furniture industry by replacing the woven fibers of rattan wicker with Hularo®TM, providing not only comfort, but durability for endless design possibilities. With over 60 years of experience, Werner Rosendahl still continues to innovate and create new designs and concepts to this day.